Wednesday, June 30, 2010

Free Agent Festival

The NHL's free agency period gets underway tomorrow at noon and Canada's sports networks will all get a piece of the action, even though they'll have to work around tennis, baseball, football, and/or soccer to get there.

TSN will provide the most coverage - six hours of live material - with both TSN2 and TSN.ca delivering the bulk of the content. Given TSN is televising the Wimbledon Tennis Semi-Finals, the network's hockey coverage (a.k.a. "Free Agent Frenzy") will begin on TSN2 at noon and continue through five o'clock, at which time the talking heads will shift to TSN until six o'clock. Live streaming of the entire six hour production will be provided on TSN.ca. And if TSN weren't airing a CFL doubleheader, hockey coverage would have probably continued well into the night.

Over at Sportsnet, a free agent special will air at 3 o'clock - immediately following Blue Jays Baseball. After a break for Toronto FC Soccer, SportsNet will resume hockey coverage at 9 o'clock with a one hour primetime special. In French, RDS will air a 90-minute free agent special at 5:30 p.m. before switching gears to the Montreal Alouettes CFL game. And should the Canadiens make any free agent splashes, you can be sure that RDS will interrupt regular scheduled programming to bring viewers all the goods.

Between the three networks, hockey fans will have their hands full on Canada's birthday. But is there anything more Canadian than hockey, even if it is July 1?

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